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Sustainability as a guideline


Our products are designed in Helsinki and responsibly

manufactured in Europe, mainly in Estonia and Finland,

using carefully selected European fabrics.



In the creation of our products, we place a special emphasis

on an excellent feel of the fabrics and long-lasting design

and materials. The clothes are easy to wear and care.

These are our cornerstones.



The design process starts from the selection of material.

Natural materials are close to our hearts. We are constantly

looking for better and more sustainable choices to ensure

long life for the garments and also enabling reuse and

recycling after the first cycle. 






We aim for mindfully designed styles that hopefully

become The favorite garments for our customers and

are worn for years to come.



Timeless styles that last from season to season.

Building blocks for conscious woman's wardrobe

that can be combined with the previous purchases.



Our production partners are long-term artisan professionals

who manufacture each piece with love and pride.

As our production takes place very near to Helsinki

in the Baltic Countries, we are able to visit and meet

with the production personally regularly.

Many of them have been working with us for several years. 



Our guidelines are:


    • We use responsibly manufactured, high-quality European materials.
    • We prefer natural materials and alternative ecological material choices.
    • In design process we emphasis timeless design, longevity and versatility.
    • We produce in small quantities to avoid excess stock.
    • Our production takes place close in Estonia and Finland.
    • Our production partners are carefully selected and long-term partners.
    • We advice for responsible product care to minimize the carbon footprint and maximize the lifetime of the garment.
    • We offer more sustainable delivery choices  for webshop orders.
    • Deliveries are packed with recyclable paper and cardboard packages avoiding the use of plastic.  



“Our hearts beat for creating the experience of everyday luxury.

We live and breathe for simple and timeless design with a sensual edge.

Our philosophy is an honest, consistent and relaxed way of life -

the laid-back Nordic lifestyle.



We hold on to transparency, simplicity, and quality in all our processes.

We believe in sustainable choices and creating products that stand the test of time.”


 - Kirsi Lille, Founder, and Designer